Kalra will now lead ZEE5’s operations across both India and international markets, with a mandate to drive the platform’s growth and profitability worldwide
ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller, has announced the expansion of Manish Kalra’s role, extending his responsibilities to oversee ZEE5’s business across global markets. In his new capacity, Mr. Kalra will spearhead the strategic growth of ZEE5’s global footprint, alongside India, focusing on international audience engagement, partnerships, and market expansion.The announcement follows on the heels of Archana Anand’s exit from the company in Oct. As the chief business officer of ZEE5 Global, Anand led the charge in establishing the platform as the largest destination for South Asian entertainment worldwide, a significant achievement during her tenure.
This leadership expansion aligns with ZEE5’s vision of strengthening its position in a dynamic digital landscape by providing high-quality, relevant content to a diverse global audience. In his new role, Manish will focus on broadening the platform’s reach, enhancing user experiences, and boosting engagement. By utilizing data-driven insights, he aims to optimize content relevance, advance brand and platform metrics, and bolster both subscription and ad-based video-on-demand segments.
With more than 20 years of experience in the online business and marketing sectors, Manish has held key leadership roles across prominent organizations. Before joining ZEE5 in 2020, he spent the last decade in roles such as Chief Marketing Officer, Chief Business Officer, and CEO at companies like Amazon, MakeMyTrip, HomeShop18, Dell, and Craftsvilla. Manish holds a master’s in business administration from XLRI, Jamshedpur, and a bachelor’s degree in mechanical engineering from the Punjab Engineering College, Chandigarh.
This expansion of Kalra’s role reflects ZEE5’s commitment to meeting the growing global demand for high-quality, culturally relevant content.