A Series for Perspectives & Insights that Power the Future of Advertising in Entertainment
JioStar Entertainment has announced the launch of – The Collective, a series designed to bring together leading industry voices to shape perspectives, share insights and spark conversations that will shape the future of advertising in entertainment in India.
The premiere episode of The Collective features an eminent panel of marketing leaders – Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s), and Jiteen Aggarwal (Hettich India) in conversation with Jai Lala (Zenith India).
The discussion delved into:
· The rise of Connected TVs as a central screen in Indian households and measurability of CTV campaigns
· OTT’s growing role in digital adoption and co-viewing patterns
· How brand-safe environments on OTT platforms deliver greater advertiser value
The Collective will continue as an ongoing series spotlighting new conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment ecosystem.
Watch the premiere episode on https://ads.jiostar.com/jiohotstarctvplaybook/thecollective/