Abhijit Sengupta, CEO of OAP, India’s leading Out of Home Specialist has joined OOH Capital as a Partner.
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the OOH Industry more transparent and more measurable. Most recently, teaming up with Magesh Pondi’s Relu AI, he led the development of Roadstar — a cutting-edge OOH media planning system that integrates AI, mobility data, and consumer intelligence into a single, automated platform.
Abhijit is passionate about professionalising the OOH medium in India and has a reputation for innovation as well as integrity.
Annie Rickard, Managing Partner of OOH Capital said, ‘I am absolutely delighted that Abhijit has agreed to join us. I have long admired his commitment to making the OOH medium more accountable and I am really looking forward to working with him on a regular basis. His significant expertise complements our existing roster of talented partners.
With thirteen partners spread around the globe, OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It operates globally and services also include specialist advice on mergers and acquisitions, OOH digitisation strategy and implementation for governments, local authorities, and cities.