She will be leading Marketing campaigns of the upcoming slate of movies and shows at Jio Studios
Prior to that,Prerna worked with ZEE5 as Associate Director where she handled campaigns across both AVOD and SVOD side of business. She launched first of a kind fantasy gamification for TV shows called ZEE5 Super Family League, ZSFL and led the brand campaign for ZEE5 – Any Time Manoranjan. As part of the SVOD business, she also led Marketing of marquee shows and movies like Rangbaaz Darr Ki Rajneeti, Pitchers S2, Jaanbaaz Hindustan ke, Tarla and more.
Sharing her new job announcement on Linkedin, Prerna said : I’m very excited to start this new journey at Jio Studios.ZEE5 was an eventful and a super satisfying stint with an immense amount of learning. I am very grateful to everyone for the enriching experience I had there.Now looking forward to bringing new stories and achieving new milestones in this new role.
Before ZEE5, Prerna was the brand manager for Hindustan Times Mumbai and led key campaigns like HT No TV Day, HT Most Stylish and HT Kala Ghoda Arts festival. She also launched HT in Pune.