Catch the Delhi Daredevils, Royal Challengers Bangalore and Mumbai Indians all through IPL on Fever 104 FM!
The teams have changed, the stakes have changed, but Delhi Daredevil’s, Royal Challengers Bangalore and Mumbai Indian’s official radio partner in this IPL season has not changed- it is yet again – Fever 104 FM.
For this special association, Fever 104 FM has planned an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in all the 3 cities. From giving away match tickets every 104th minute, meet and greet with the players to original IPL merchandise, Fever 104 FM promises to enhance the mania and give its listeners experiences that money can’t buy.
In Delhi, special ‘Daredevils sewa Kendra’, will give the listeners the royal treatment with Merchandise, tickets and special treatment at the stadium. The excitement is riding high amidst the kids as well with ‘Junior Daredevils’, where chosen kids will get a chance to go to the stadium and enjoy the match. In Mumbai lucky winners are getting tickets every 104th minute, along with a special anthem for the Mumbai Indian fans, special screenings at home for the winning listeners. For Bangalore, Fever hits a boundary this time as Fever becomes the official radio partner for RCB for the 4th time. The campaign thought this season would be ‘Play Bold’. This season on Fever Bangalore – it’s only RCB as Fever goes for a stationality change with various activities like Jingle around Play bold, RCB player endorsements, RCB anthem integration, ticket giveaways and meet and greet for the listeners.
Fever 104 FM believes the game to be a perfect fit with its brand positioning and beliefs in Delhi, Bangalore & Mumbai. Cricket is a religion across the country & there can be no better opportunity than IPL to leverage this advantage. The radio station has always presented the game in a very distinct manner and intends to take the cricket madness further and amplifying the same on radio with a strong local connect.
Commenting on the tie-up, Mr. Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd., says, “It is an honour for us to partner with 3 of the best IPL teams – Delhi Daredevils, Royal Challengers Bangalore and Mumbai Indians. Sports is a huge priority for us and given the passion for cricket across the country, Fever is right up there with its innovative efforts to add to this ever growing sports revolution across the country. We see this is a great opportunity to give our Fever listeners an unparalleled experience for IPL; as we continue in our quest to give our listeners more and more”.