Red FM bags 15 awards including ‘RJ of the Year’ & the ‘Most Admired Radio Station for Customer Engagement’ at two prestigious award ceremonies – Golden Mikes 2016 and ACEF Awards 2016
India’s leading FM radio network 93.5 Red FM has been honoured for its quirky yet engaging campaigns over 2015 at Golden Mikes awards which took place on the 28th April 2016 and ACEF awards held on 29th April 2016. While the Golden Mikes celebrates the best of radio advertising on stations across India and acknowledge the contribution of radio stations, the latter honours the best customer engagement programs planned, implemented and executed with the best ROI across industry in the Asian region.
Red FM’s famous campaign Bengaluru’s Most Wanted, was awarded for Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) category while Cyber Kaand campaign was awarded for the Best Public Service Initiative by a Radio Station, at the Golden Mikes awards. Red FM’s signature quirk and innovation was duly appreciated at the awards night, as Red FM’s campaign ‘Don’t be Horny’ was awarded along with ‘Cyber Kaand’ campaign as the Most Unique Programming Concepts / Ideas. Adding more awards in its kitty Suryan FM was honoured for its Blood donor directory under Best On Ground Promotion by a Single Station for a Client (Single Station). The 2016 edition of the Golden Mikes awards concluded with RJ Praveen of Kolkata receiving excellence award for the RJ of the year. RJ Parveen has also been the winner of New York Festivals in Best Innovation and Best Narration category.
Before the Red FM team could savour their wins, another prestigious awards evening made the victory for Red FM even sweeter. Red FM ruled the roost at the ACEF awards by bagging a total of 5 gold, 2 silver and 1 bronze medal & the coveted title of ‘Most Admired Radio Station for Customer Engagement’. Red FM’s Integrated Marketing campaigns Ek Kahaani Aisi Bhi Season 3 & Book Launch and the Nepal Earthquake initiative were honoured with Gold medals. Diwaal Pe Bawaal, RED FM Bajaa Machchar Bhagaa and the Stay Strong Chennai initiative were also felicitated with gold medals. The silver medals came in way for Malishka ke 10 Saal for Creativity category and Bahot Kiya Sammaan for effectiveness category. The digital marketing campaign Kill A Cigarette won the bronze for Successful Use of CSR activity.
Commenting on the wins at Golden Mikes and ACEF, Nisha Narayanan, COO, Red FM said, “The team at Red FM has always believed in bringing impactful innovation, creativity, and relevant programming and campaigns that entertain, excite and engage our listeners. Winning these awards is a testament to our efforts and extremely heartening. It’s encouraging to see our long standing activities and campaigns being recognized at such prestigious platforms. We will continue to push the limits of creativity and take the innovation quotient a notch higher with our upcoming campaigns this year”.
