HT Media and Fever FM won 10 frequencies in Phase III FM e-auctionsand Fever has been at the forefront of launching new stations, ahead of other radio networks.
Post successful operations in Bangalore with dominant listenership scores, Fever’s strategy has been to expand in South India. Fever concluded the first ever acquisition of a radio station in the industry in Chennai,and initiated operations of Fever 91.9 FM in Chennai in October 2015.
Now Fever FM has launched Fever 94.3 FM in Hyderabad. Our research indicated that the city has a promising base of lovers of Bollywood music and movies. Fever 94.3 FM has launched as the ‘Baap of Bollywood’ in Hyderabad with a vibrant, youthful, creative and interactive programming!Fever has lined up huge excitement for listeners with a new show launch every week for the next 6 weeks.
Fever FM is also all set to launch in UP. Lucknow, Kanpur and Agra stations are already live while Aligarh, Allahabad, Bareilly and Gorakhpur will start soon.
Fever FM will be ‘Maha Radio’, of UP; with differentiated programming and music in sync with the needs of the listeners including contemporary hits plus best of retro. Listeners can enjoy 40 minutes non-stop music every hour and for the first time hear their favourite celebrities in the role of RJs with shows like ‘Jhakaas Mornings’ ft. RJ Anil Kapoor, ‘Dabang Bouncer’ ft. RJ Virendra Sehwag, ‘Filmy Calendar’ ft. RJ Satish Kaushik and ‘Crazy for Kishore’ ft. RJ Amit Kumar.Listeners will also be treated to Fever’s innovative and hugely popular shows like the Ramayana series recorded in the voices of celebrities like Om Puri, Naseeruddin Shah, Anupam Kher, Javed Jaffrey amongst others.
Commenting on the launch, Mr. Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd. said,“With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country:with Hyderabad we establish a strong south footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and thesemarkets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”
So Hyderabad, tune into Fever 94.3 FM, the Baap of Bollywood!
And UP tune into the ‘Maha Radio’.
The frequencies for the Hyderabad and UP stations are as follows –
1. Hyderabad: 94.3 FM
2. Lucknow: 104 FM
3. Kanpur: 95 FM
4. Agra: 93.7 FM
5. Aligarh: 94.9 FM
6. Allahabad: 94.3 FM
7. Bareilly: 94.3 FM
8. Gorakhpur: 94.3 FM