Internationally acclaimed Sales and Marketing Strategist and Speaker Paul Weyland to open the 12th edition of the India Radio Forum 2017 & ERA Awards in New Delhi
The annual India Radio Forum (IRF) & Excellence in Radio Awards (ERA) 2017, celebrates brilliance in the radio industry alongwith honouring the most outstanding works in programming, on-air personalities, marketing, promotions and creativity within its field.
The 12th edition will be held in a beautiful setting of the Qutb Minar at QLA, The Kila on 19th May in New Delhi. The Conference and Awards ceremony will be attended by prominent agencies, clients and radio industry members in the circuit.
The ERA Awards is a benchmark of quality work and efforts of the professionals of the radio industry, celebrating outstanding innovation and creation of content. Adding to their comprehensive list of categories for their coveted awards, IRF has introduced the following new category: Best of FM Network. Points that have been awarded to the winning and runner-up entries for Programming, Talent, Promotion and Marketing categories will determine the winner.
Commenting on the addition of the new category, Rajika Mittra, Special Projects Director of India Radio Forum, said, “This is the first year that the ‘Best FM Network,’ has been added under the Promotion and Marketing band. IRF will see a fantastic line-up of sessions covering a gamut of topics right from driving social change to winning the audiences. With industry leaders at the helm of these engaging sessions, it will be enriching and informative for the audiences. We are always looking at ways of empowering people through the medium and bringing communities together”.
Among the noted speakers of the evening, Ashwin Padmanaban- Chief Operating Officer of Reliance Broadcast Network Ltd, expressed his opinion on the presence of Radio, “We have seen the successful expansion of the radio industry over the last few years. Private FM has penetrated to rural, remote villages and towns and is successfully serving as the only free medium for entertainment. Over the years, radio has driven social change and wireless entertainment with the advent of private FM reaching different markets in the country. Recognition to industry leaders from platforms such as IRF, sets the benchmark of quality expected within the field.”