RED Indies – RED FM’s initiative to promote Independent Music
93.5 RED FM, one of the largest and most awarded private radio networks, launched ‘RED Indies’ to promote Independent Artists and grow independent music scene in India. Launching on World Music Day, RED Indies will serve as a platform to engage and bring out the independent music talent in the country. As part of the launch, RED FM unveiled the logo of RED Indies in presence of multiple independent artists.
Over the years, Indie music has gained significant popularity in India with new talent emerging from all corners. With RED FM present in 69 cities, it sees potential of discovering new talent, supporting them and gives them an established language agnostic platform that will help bring out their music in front of the audience it deserves.
Commenting on the launch, Nisha Narayanan, COO & Director, RED FM and Magic FM, said, “In the era of evolving music, independent artists are changing the scenarios by bringing out the versatility. They create music that is powerful, unique and reaches an equally diverse audience. However, there are many talented artists who miss out on showcasing their potential for different reasons. Recognizing this gap, RED FM has launched ‘RED Indies’ to give opportunities and platforms to these artists to showcase their talent and get the audience they deserve. We are confident that this will provide a fillip to many upcoming artists who are just waiting to be discovered. RED Indies has planned a number of initiatives to grow this tribe of independent artists, the details of which will be announced in due course.”
Over the last decade, the rise of digital media has empowered independent artists from regional states across India to showcase their talent and reach out to a wider set of audiences. With Independent regional music being the next big thing, RED Indies will play an important part to bring out the hidden talent in India. Independent labels provide variety and repertoire to the music industry. As a mass medium, radio can be an enabling platform to showcase the talent by promoting them on the medium.