Fever FM bagged the Radio Station of the Year award at ABP Brand Excellence Awards on 21st November 2019, held at Taj Lands End, Mumbai.
The award comes on the back of some impactful Fever campaigns in 2018-19. Some of the notable ones being Band Baaja Fever – India’s biggest on-air wedding; Mahabharata – the biggest radio drama ever; #PlasticSeBreakUp – campaign against single use plastic; the IPL associations with 5 major teams and the World Cup campaign. These campaigns and initiatives were a resounding success with enthusiastic listener participation and high engagement.
Talking about the achievement, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. and Next Mediaworks Ltd., said, “We are thrilled to have won the Radio Station of the Year Award at the Brand Excellence Awards. This recognition further motivates us to work harder and deliver impressive shows and campaigns. The last year was particularly special for us as we produced some out of the box content, especially in the radio dramas and CSR space. A big thank you to our listeners for their continued support and encouragement throughout the years.”
The fastest growing radio network in the country, Fever FM is the undisputed leader across Delhi, Mumbai, Bangalore (Non-Kannada space) and Kolkata as per RAM ratings. The station has truly changed the radio listening experience in India over the past years. Since launch, Fever FM has taken thought leadership and introduced content (music and non-music) in various genres (radio dramas, crime, horror, sitcom, etc.), becoming the pioneers of radio dramas over the years. Fever FM’s Voice of Change has been the biggest CSR in the history of radio. With over 20 initiatives spanning 5 years, FVOC has impacted more than 1 lakh lives in India.