HT Media owned Fever FM has increased its ad rates to Pre-Covid levels across all its markets including the likes of Mumbai, Delhi, Bangalore and Kolkata. The new rates are effective immediately.
The last financial year has been challenging for the media industry at large. Radio in particular witnessed a year of softness owing to the pandemic and the overall macroeconomic uncertainties and liquidity crisis. The limited advertising spends by commercial advertisers and muted government ads significantly added to the slowdown in the revenues.
As the country is opening up, we are slowly seeing an increase in Radio advertising volumes, back to pre covid levels, as advertisers get back to normalcy and reinvest in business growth. In view of the same, Fever FM has announced its decision to increase the ad rates to Pre-Covid levels.
Commenting on the decision, Ramesh Menon, CEO, Fever FM said “After a tough 2020, businesses are entering 2021 with a renewed sense of optimism. The vaccination is entering phase 2 and will act as a shot in the arm in boosting the overall buyer sentiment. One remarkable thing that has stayed during these challenging times has been the growth in radio listenership. Fever FM in particular has been consistently displaying promising growth and maintaining its leadership position as the No.1 Bollywood station across Delhi, Mumbai Bangalore & Kolkata. With advertising volumes and demand back, we do believe its time for ad rates to move up as well.”
