93.5 RED FM, India’s leading private radio and entertainment network has temporarily changed to blue in support of the Indian cricket team at the ICC Men’s Cricket World Cup. This spirited move to change Red FM to blue is a gesture the team gears up for the World Cup Final.
The decision to switch to blue embodies the passion, pride, and unity that cricket brings to the diverse land like India. As the nation unites in collective anticipation for the World Cup Final, Red FM aims to amplify the energy and excitement.
Speaking about the decision, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said, “Cricket is an emotion in a country like India that unites us all. Red FM has always celebrated the spirit of our nation and embodied the essence of our diverse culture. What better way to do it than visually aligning ourselves with the excitement surrounding the World Cup Final. Us turning blue is a testament to our unwavering support for Team India, and we invite our listeners to join us in cheering for our cricketing heroes.”
The temporary change will be in effect from Friday i.e 17th November till the World Cup Final, creating a vibrant and visually striking presence that echoes the excitement and anticipation felt by millions of cricket fans.
About 93.5 RED FM: Red FM stands out as not only India’s largest radio channels, but also one of the biggest entertainment networks. We are hyper local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations across the country. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression’ Red FM boasts over 567 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.