KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.
This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.
“Our vision is to build a truly wholesome brand that reaches every household”, says Durgesh Nandan, Head of Brand Marketing; Growth at KukuFM. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”
Suresh Eriyat, founder of Studio Eeksaurus, added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”
Nilima Eriyat, creative producer at Studio Eeksaurus, comments, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”
The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.
In 2018, three individuals from small towns in Rajasthan—Lal Chand Bisu, Vikas Goyal, and Vinod Kumar Meena—founded Kuku FM. With more than 3 million subscribers and 50 million downloads, it’s one of India’s favorite apps. On Kuku FM, users from across the country enjoy audio content in Hindi, Tamil, Telugu, Malayalam, and other languages. Kuku FM is proud to host over 10,000 audiobooks and stories in all major Indian languages.
Studio Eeksaurus is an award-winning, design-led film production powerhouse and a leading animation studio in the nation. Founded in 2009 by Suresh and Nilima Eriyat, after a successful 11-year partnership with Famous Studios. Specializing in design thinking, creative content development, and production across web, TV, and cinema platforms. With over 300 films and 100 prestigious awards, Eeksaurus is boldly venturing into the content space with the same dynamic, medium-agnostic approach that defines its portfolio.
Madison Media Omega is a part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.