MY FM executed an impactful, community-focused activity for Glucon D (Zydus Wellness) called, Thakaan Gone, Energy On; that has recently garnered significant recognition.
The initiative, which ran for 15 to 20 days, took place across Ahmedabad and covered more than 60 key cross roads, making a powerful connection with local traffic police officers and Ahmedabad residents.
As part of the campaign, chilled glasses of Glucon D energy drink were served to hundreds of traffic police personnel and passers-by, offering a refreshing boost to help them power through the day. The activity aimed to not only promote Glucon D as a go-to energy solution but also to acknowledge the hard work of the traffic police who work long hours under the scorching sun.
The campaign recently won four prestigious Global Digital Marketing Awards – Best Tech for advertising, best API, best CSR / Cause marketing award and best digital marketing campaign. It’s a testament to the innovative and engaging execution. These accolades serve as a recognition of the exceptional strategy, creativity and execution behind the campaign.