Setting a New Benchmark for School Engagement in the City
MY FM continues its steady expansion across India’s regional radio landscape, growing its network from 30 to 37 stations, with a clear roadmap to reach 44 stations in the near future. Each new launch reflects the brand’s consistent focus on local relevance and meaningful audience engagement.
Among the recent additions, MY FM Alwar has demonstrated strong early momentum. Within just two months of going on air, the station successfully executed its first large-scale on-ground initiative – MY City Topper, the network’s flagship school engagement programme.
The event witnessed an encouraging response, bringing together over 800 attendees, including students, educators and parents from across the city. More than 400 students were felicitated, with the programme marked by high levels of participation and meaningful interaction.
MY FM’s growth strategy continues to be anchored in community-led initiatives that help build deep listener connect in new markets. As the network progresses towards becoming a 44-station strong presence, such on-ground engagements will remain integral to strengthening its local footprint and brand affinity.