There are heroes and heroic tales of battles won; then there are sacrifices and tragic stories; all for the sake of India’s Independence.
To celebrate the glorious 69th year of our freedom and the privilege that our armies and freedom fighters have left us behind with, 92.7 BIG FM gives soldiers the BIG Salute at Siachen, the highest battlefield in the world with ‘BIG Paigham – Sarhad Ke Naam’.
As part of the initiative, 92.7 BIG FM’s RJs – Prateek, Balaji, Shruthi and Abhimanyu will host an event for the jawans. While the RJs will interact with soldiers over conversations and games, popular singer Aakriti Kakkar who has lent her melodious voice to hit songs like Saturday Saturday in Humpty Sharma Ki Dulhaniya and Iski Uski in 2 States among others, will entertain the jawans with some soulful songs and renditions at Siachen.
Apart from a normal life, soldiers are also unable to interact with family members from time to time. Giving life to the campaign, ‘BIG Paigham – Sarhad Ke Naam’, the RJs will collect messages from family members of soldiers stationed at Siachen and read out all messages to them as part of the initiative. They will also take messages from the jawans and communicate them back to their loved ones.
Speaking on the occasion, Mr. Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited stated, “Independence Day celebrations of a country especially one with a democracy and secularity like ours, largely signifies the unity that is prevalent amongst citizens. We celebrate it extensively but we also tend to forget that our jawans are still out there safeguarding our country. To extend our gratitude to them, we will be celebrating this Independence Day differently, doing something that no one ever has – travelling to the top of the Siachen glacier and accompanying the jawans, living their life and celebrating the occasion with them. Our RJs are extremely excited to listen to their stories and I am certain that our listeners will enjoy listening to them on-air too.”
Looking forward to an unforgettable experience in Siachen, singer Aakriti Kakkar said, “I am delighted to partner with 92.7 BIG FM and be the chosen one for such a prestigious activity for Independence Day. This will be my closest experience to witnessing greatness, feeling nationalist and embracing the patriotism in its truest form in Siachen. It is truly an honour and I feel in my own little way, this is perhaps the least I can do for our country’s forces through music. I owe every day we live to them and it is so humbling a feeling to be able to live few moments with them this Independence Day, all thanks to 92.7 BIG FM.”