Fever FM launched nine years ago and has achieved an enviable status of being the ‘preferred brand for the youth’, and has always excelled in providing ‘money can’t buy experiences’ across metros as it continues to dominate coverage of Bollywood, Music, Sports and Local Connect.
Fever now brings the trademark Fever brand experience to Chennai with the first ever successful acquisition of a station in the industry, that of Aaha 91.9 FM in Chennai.
The new station is branded Fever 91.9 FM and taps into emerging cultural and entertainment trends of Chennai.
Before launch, Fever conducted various consumer researches with migrants and new age Tamilians in Chennai and unearthed interesting insights. The researches revealed that ‘more than 95% of listeners were inclined to listen to Bollywood music and there is widespread fondness for Bollywood songs. We also found that in Chennai there is universal viewership of Bollywood movies.’
Fever 91.9 FM is all set to entertain Chennai by catering to this very demand for Bollywood music and dishing out the best of Bollywood hits in a fun, crisp and contemporary format. Fever 91.9 FM will play popular and familiar Bollywood hits and also feature Bollywood celebrities, interviews, gossip and contests.
Fever 91.9 FM’s tagline is aptly titled ‘Idhu Bollywoodin Superstar’, which in essence means Fever is Bollywood’s superstar.
Mr Harshad Jain, CEO Radio and Entertainment, HT Media Ltd. stated that, ‘Fever FM is excited to launch in Chennai and expand its metro footprint. Chennai has witnessed a lot of changes in the past decade; one of them being the influx of migrants and other a steadily growing consumption and demand for Bollywood movies and music among new age Tamilians. We are sure we will establish new firsts in Chennai and serve Bollywood to Chennai in a unique and most entertaining manner.’
Get ready to welcome Fever 91.9 FM, Idhu Bollywoodin Super Star!