The show is building a spiritual inclination towards life amongst listeners
The show airs across 36 markets of 92.7 BIG FM from 22nd February
92.7 BIG FM, India’s largest and the No.1 radio network is strengthening its line-up of fresh and unique content with the launch of a new inspirational show, ‘Arth’. Premiering on 22nd February, the show is hosted by versatile and ace actor Sourabh Raaj Jain from 10 pm – 11 pm on weekdays. Based on the observations and philosophies of life, the show is entertaining listeners with a mix of retro and classic motivational numbers across 36 markets.
Sourabh Raaj Jain, popularly known as Krishna in the recently concluded Mahabharata, being the show host is acting as a mentor who bestows light onto the listeners while guiding them to face life’s challenges with determination. Given the fast paced life, one tends to forget the true sense of living and the very existence of oneself; and in the process deviates from the right path that leads to living in a disillusioned world. Arth, launched with an aim to reintroduce listeners to the meaning of life, treads on an inspirational journey lending it a spiritual and emotional aura. An amalgamation of love, hatred, anger and jealousy, the show is exploring all the emotions. Furthermore, the show is also airing real life examples to make the context relatable and engaging for listeners.
Talking about the new show, a spokesperson from 92.7 BIG FM said, “One of the biggest USPs for 92.7 BIG FM has been our ability to introduce fresh concepts that are backed by an engaging narrative. With Arth, we are now seeking to push the envelope further by introducing the first show on Indian radio that focuses on human emotions and building a spiritual connect with ourselves.”
Speaking about his new role, Sourabh Raaj Jain said, “Audience has given me immense love and support for the roles I played on screen. It’s my first stint with radio for which I am equally excited. I will be hosting a show which will not only motivate listeners but entertain them as well. It’s a huge responsibility and challenge to engage listeners through a medium where they can only listen to my voice and I look forward to it with great diligence.”
The new show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.