Zee Entertainment’s Hindi Movies Cluster comprising of Zee Cinema, Zee Cinema HD, &pictures, &pictures HD, Zee Classic and Zee Action have a cumulative share of 40 percent in the Hindi Movie Genre in India.
·Zee Cinema is the genre leader with a 20.6% share, 261,777 GTVTs and a growth of 9% over the previous week.
The viewership for titles like Sholay is 2954 Impressions(000), the premier of Bruce Lee – 2833 Impressions (000), The Real Tevar – 2451 Impressions (000), Masss – 1651 Impressions (000) and Ramaiya Vastavaiya – 2409 Impressions (000) along with Action Mania ruling the charts took the channel to the top of the table.
·&pictures moved to the 4th position with 122,258 GTVTs. It’s the first time since its launch in 2013 that &pictures has surged ahead of Movies OK. The World Television Premiere of Alone on the channel garnered 2181 Impressions (000)
·Zee Classic has shown a growth of 16% and stands at 88,943 GTVTs much ahead of Max 2 belonging to the same genre.
·Zee Action also accounted for a growth of 13% this week and stands at 35,074 GTVTs, a big jump from last week.
Source: Week 11’16 BARC – (GTVTs; NCCS 4+, Urban HSM)