With a view to enable a hassle-free pilgrimage experience at the ongoing Pandharpur Yatra in Maharasthra, India’s leading FTA GEC (free-to-air general entertainment channel), Zee Anmol will be undertaking many unique initiatives. The channel aims to reach out to lakhs of people that set out on this holy pilgrimage that takes approximately nineteen days. Keeping in mind the cultural sensitivities, Zee Anmol will provide many facilities to enable devotees to have an organised, relaxed and memorable pilgrimage.
Located on the banks of the Bhima River, Pandharpur is one of the most sacred pilgrimage sites in India. The city, popularly known as Pandhari, hosts the renowned Lord Vitthal Temple. The site hosts four annual yatras, amongst which the pilgrimage in the month of June- July attracts the largest numbers of pilgrims. Over 10 lakh devotees from various socio economic backgrounds set out for this yatra every year. Known for its thoughtful and heartwarming initiatives at Yatras and Melas ever since its launch, Zee Anmol, has organized vans to take devotees from Alandi and Pune that will enable them to cross each milestone of this auspicious pilgrimage. Throughout the day, a canter acts like a stage for devotees to perform bhajans and kirtans. After 6:30 PM, the canter doubles up as a large screen which showcases the LIVE Darshan of Vitthal Rakhumai from Pandharpur. At Pandharpur, safe and secure changing rooms for women have been organized. Huge LCD screens have been installed for people standing in long queues and also at the Math where pilgrims stay overnight.
Speaking on this initiative, Mr. Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd (ZEEL) said, “Since its launch, Zee Anmol has undertaken many initiatives for the upliftment of rural India which is in line with the channel’s positioning ‘Dil Choo Jaye’. The pilgrimage to Pandharpur is a journey that everyone aspires to undertake. The facilities that the channel will provide for the devotees have been carefully planned with a view to enable them to focus solely on the spiritual aspect of their journey and their safety.