Soon-to-be-launched Reality TV Show
Veteran entrepreneurs to evaluate & fund innovative ideas on television
At first glance, iProspect India’s CEO Vivek Bhargava, People Group’s Founder & CEO Anupam Mittal and The Beer Cafe’s Founder & CEO Rahul Singh seem to have nothing in common but the success of their respective ventures. These revered entrepreneurs are now set to come together as investors at The Vault, a one-of-its-kind Indian reality show! Both Vivek and Rahul will be amongst the main investors on The Vault, while Anupam will be associated with the show as a guest investor.
Vivek is a doyenne in the field of digital marketing and brand strategies with nearly two decades of experience, while Rahul is an entrepreneur who, in 2012, mortgaged his only house to fund his business vision of establishing an all-day beer-focussed dining destination. Anupam is the Founder & CEO of People Group, which owns several successful internet-based businesses such as cabs, Shaadi.com, Makaan.com, and mobile internet company Mauj Mobile. As an angel investor, he has also been associated with Ola Cabs and Interactive Avenues at the seed stage.
The show will curate and present 50 of the most innovative, disruptive and even outlandish business ideas to emerge from Indian households. The investors will draw upon their own entrepreneurial experiences to evaluate each pitch on aspects such as innovation, novelty, growth prospects and viability of the idea before deciding on whether they want to invest in it or not.
Speaking on the announcement, Jatin Goel, Creator, The Vault, said, “The Vault has been conceptualized as more than just another avenue of investment for aspiring entrepreneurs. It is meant to be a platform that will help develop a robust start-up ecosystem that fosters innovation and drives growth for promising business ideas irrespective of the sector they operate in. Having names like Vivek, Anupam and Rahul, who have proven their entrepreneurial acumen time and again, on board as investors on the show is a massive shot in the arm for us. We are confident that their involvement will provide the superlative mentorship required by emerging entrepreneurs to achieve scale and success.”
Vivek Bhargava, CEO, iProspect India, said, “With the world we live in rapidly going digital, it is no longer just about Digital Marketing. The digital medium is today playing the role of a catalyst and multiplier across every single facet of the economy. I am really excited to be a part of The Vault, and firmly believe I will be able to help entrepreneurs gain a competitive advantage through my digital expertise. The entrepreneurial ecosystem in India needs a concept like The Vault, where entrepreneurs not only get access to instant funding, but also gain mentorship from established Indian entrepreneurs with a proven track record of success.”
“My own venture started off as a dream and I know first-hand the kind of hardships any entrepreneur can face. I applaud The Vault for demystifying the investment and mentoring process through its novel approach, and am firmly on board with its vision to nurture entrepreneurial successes from within the growing Indian middle class. I have full faith that the platform it provides will give wings to many an entrepreneurial dream in the country,” said Rahul Singh, Founder & CEO, The Beer Cafe.
Anupam Mittal, Founder & CEO, People Group, agreed with his fellow investors on The Vault, adding, “Having been an entrepreneur myself, I have been actively involved in the country’s start-up landscape and have funded several promising ventures in my own personal capacity. The Vault, apart from its obvious infotainment value, is also a social responsibility aimed at nurturing entrepreneurship across the country by educating viewers about how businesses are often created from scratch with nothing but a vision to change things. I am very delighted to be associated with such an empowering initiative, and am confident that the platform will help foster the entrepreneurial spirit in India to give the start-up ecosystem a big boost.”
Open to SMEs, the student community, household & rural ventures, and start-ups at an incubation stage, The Vault will offer a platform for entrepreneurs-in-the-making to pitch their business ideas in front of a panel of investors and secure on-the-spot funding. With a televised launch scheduled for October, the show will provide an insider’s perspective of how investment deals are cracked and what it takes to achieve entrepreneurial success across multiple verticals.
