BIG Magic, the light hearted family entertainment channel from Reliance Broadcast Network Limited is all set to launch its first ever reality show BIG Memsaab. The multi-discipline talent hunt provides a platform for housewives to showcase their skills, personality and creativity, along with the support of their children. The show celebrates the eternal bond of mother and child where kids will help their moms win the coveted title of BIG Memsaab.
The auditions will soon begin across 12 cities in the states of UP, Punjab, Rajasthan and MP. Finalists from each city will get a chance to participate in the show, while only ONE will claim the coveted title of BIG Memsaab.
It will be hosted by popular TV actor, Ankit Bathla along with the talented child actor Nihar Gite. The show will be judged by popular television actress, Smita Bansal and another judge whose name will be revealed shortly.
Hosted and judged by known celebrities of the television space, the show aims to bring out the unrecognized talent of mothers and their kids – from being an organizer, a multi-tasker, a knowledgeable cooking expert, to being a pro with cultural skills like singing and dancing.
Speaking on BIG Magic’s first reality show, a spokesperson from BIG Magic said, “BIG Memsaab is a platform, which in the most entertaining manner, provides mothers and their kids a unique opportunity to bring forth different facets of their personalities. We are going to make this platform available for a large number of mothers and kids across different cities in India”.
‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the deep pockets of the target markets through its multi media campaign including TV, radio, on-ground and digital.
BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance DigitalTV along with all cable operators as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.