Aaj Tak ahead of GEC and Movie Channels including Colors, Zee Cinema, Sony MAX, Star Plus, Zee TV and Sony Entertainment in terms of coverage
Coverage HSM-TG 15+ NCCS AB, Wk45
4 hours following the Demonetisation announcement saw Aaj Tak garner 25% of Hindi News Viewership (share%, HSM-TG 15+ NCCS AB, Wk45)
Just the HSM Urban Viewership of Aaj tak beats Full HSM Viewership of India TV in the key hours (GVT in 000s-TG 15+ NCCS AB, 2000-2400, Demonetisation Day)
Aaj Tak, the Nation’s No.1 News Channel consolidates its dominance and repeats its surgical strike weeks performance by becoming the No. 1 TV Channel again in the Demonetisation week as per the latest BARC data leaving behind GEC and Movie channels including Colors, Zee Cinema, Sony Max, Star Plus, Zee TV and Sony Ent (SOURCE:- BARC, Mkt:- HSM, TG:- 15+ NCCS AB, Wk-45’16, Cov(in millions).
Aaj Tak also had a massive lead in the news genre with 25 % market share on coverage of the demonetization post PM Modi’s announcement (Source – BARC, HSM, TG – 15+ NCCS AB, 08th Nov’16, Time Band – 20:00 – 24:00, Share %). The leadership of the channel is well pronounced by the fact that the No.2 Hindi News channel in that band is trailing far behind at only 16 % market share. And India TV at less than half at 12%.
The bold move by the PM to tackle black money was followed closely by the whole nation as people followed the news on the Nation’s most trusted and No. 1 news channel, Aaj Tak. Multiple show formats, live updates from the ground, discussions with the top experts in studio and live updates on the developments kept the nation glued on to Aaj Tak.
In addition to the coverage around demonetization, Aaj Tak has ruled as the clear No. 1 Hindi News channel during weeks of other impact making national news events including the Bhopal Encounter, Surgical Strikes on terrorist camps, Uri Attack, Pathankot terrorist attack and Yakub Memon hanging among many others.
Commenting on the ratings, Mr. Ashish Bagga, Group CEO – India Today Group said “The preference for Aaj Tak amongst News viewers is evident every time any major national news breaks. The fact that Aaj Tak is ahead of all channels during important news events highlights the trust that viewers place on the channel. We value their confidence in the brand and will continue to stay true to the promise of being Sabse Tez.”