Maharashtra gears up for a true identity & status upgrade
Zee Marathi, Maharashtra’s Number 1 Entertainment Channel will launch its HD channel, Zee Marathi HD on 20th November. Zee Marathi is considered in most homes across Maharashtra as a part of the family. Our characters inspire them, move them, entertain them, our shows have gone beyond just entertainment and also inspired a way of life.
Zee Marathi has a legacy of for over 17 years with an association transcending generations. Over the years, we have evolved with changing times. We have always aspired to represent the changing mind-sets, a progressive ideology, the new age Marathi.
With Zee Marathi HD, our relation with our audience will become stronger. With the channel’s HD version the loyal audience base of Zee Marathi will also upgrade to HD viewing experience, enjoying a new identity and a enhanced status. They will enjoy their favorite shows, characters with better sound and picture quality.
The channel will feature simulcast content with an enhanced viewing experience of our viewers. The launch campaign is based on an HD experience that the viewers will go through while watching their favorite shows on Zee Marathi HD. The launch is supported by a focused Television, Print, DTH and Outdoor campaign. Partnering with Zee Marathi’s long standing associates and service providers we are leveraging the channel’s equity to make noise in the market. Social media will be used effectively to inform about the channel placement across various DTH and Cable platforms.
Extensive trade promotions are planned to ensure advertisers latch on to the channel’s value offering, where the loyal Marathi language consumers will truly move on to an HD consumption and hence give the advertiser the cream of their TG.
Mrs. Sharada Sunder, Cluster Head says, “Offering HD channels to our viewers is a part of our ‘future ready’ vision. ZEEL has started its regional HD offering with the launch of Zee Talkies HD last month. We are happy to launch the HD versions of our popular brands Zee Marathi and Zee Bangla. Zee Marathi has always inspired and entertained with great content offering and I am confident that the viewers will love the superlative viewing experience on HD as well”.
Mr. Nilesh Mayekar, Business Head-Zee Marathi says, “This is a proud moment for all of us. Our shows have essentially preserved and depicted family relations in a manner that is relatable, inspirational, and connects emotionally with the audience. We believe that we play an important role in the evolution of the consumer and treat the same with a great degree of responsibility. With the launch of Zee Marathi HD, we will make an effort to celebrate evolution and change & be future ready. As the consumer evolves and moves up in life we ought to give them the experience that they rightly deserve & this is the way forward for technology in broadcast.”
