Refreshed Channels re-launched in Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand and Rajasthan
Continuing with the on-going refresh of its channels, ETV channels in MP/Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels.
Commenting on the refresh Avinash Kaul, President – Strategy, Product & Alliances – Network 18 & Managing Director, A + E Networks | TV18 said, “We are committed to bring the best in terms of content, formats and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being effected in these 3 channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”
In terms of their programming, all 3 channels will have a hard hitting debate show Prime Debate at 8pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same threadbare. The show will be hosted by our top anchors such as JP Sharma in Rajasthan and Praveen Dubey & Prakash Chandra Hota in MP and Chhattisgarh respectively. A new crime show Tafteesh will also be launched–all 3 channels will have this show and will highlight the latest crime stories from each state. Special shows will also be launched such as News Trendz on ETV MP which will present the latest trends on social media and Seedhi Satt a one on one interview show with Shreepal Shaktawat on ETV Rajasthan.
Rajesh Raina, Group Editor, ETV News Network added, “We are very excited about these changes that we are executing on all our channels. We feel that these will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”
To promote the new look, the channel will also be rolling out a multi- media campaign across the states.