· India-Australia Test Series became the highest rated test series in BARC history
· India-England ODI series was the highest rated bilateral series in the last 5 years
India’s Home Season of Cricket records 3.1 Bn Gross Impressions across 13 Tests; Viewership peaked as the season drew to a close – more than 174 million viewers tuned in to the Star Sports network for the India-Australia series
As India consolidated its position as the No. 1 Test team, Star Sports continued to deliver record viewership numbers throughout the home season of cricket. The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC. The 4-match Test series delivered a total of 1.1 Bn Gross impressions with the third Test match alone recording 383 Mn. Notably, the viewership increased on a series-to-series basis, as India continued its dominance in Test cricket recording 10 wins in 13 tests.
Source: BARC, All-India 4+ (U+R)
In the shorter ODI and T20 formats, Star Sports communicated the proposition of exciting and unmissable action. Year 2017 for cricket started with a bang on Star Sports as the India-England ODI series became the highest rated bilateral ODI series in the last 5 years. Further, the viewership for both the ODI as well as the T20 format continued to grow at a per match level.
Source: BARC, All-India 4+ (U+R) w/o DD
Lauding the accomplishment, an official Star India spokesperson said, “The Indian cricket team continued their high levels of performance as they reclaimed the #1 Test team title, beating opponents like New Zealand, England, Bangladesh and Australia. With success across all the formats, the fans were delighted to witness such an action-packed Home Season of Cricket with every session being exciting and unpredictable. For the advertisers, it reinforces the belief that nothing cuts across like cricket in India. At Star Sports, we understand the pulse of the fans and that helped us carry out inspiring integrated marketing campaigns that made this home season a memorable one.”
India’s next challenge is to defend the ICC Champions Trophy 2017 in June. The fans eagerly await this year’s biggest cricketing event #ChampionsKaWorldCup, as the defending champions India begin their campaign against arch-rivals Pakistan on the 4th of June. Also, the ICC CT ‘17 will be Virat Kohli’s first major ICC tournament as the captain of the Indian team.
Catch all the action of #ChampionsKaWorldCup only on the Star Sports network.
