9 Golds and 4 Silvers reaffirm excellence of FNG’s creative talent
Fox Networks Group has always been known to lead the way in bringing visually stunning, relevant and purposeful content and communication to viewers through innovative and impactful storytelling. And there is no greater proof of this than the huge win at the Promax BDA India Awards 2017. Taking the many multi-channel and multi-genre network biggies head on, FNG finished the night with a total of 13 metals (9 Golds and 4 Silvers) for an array of campaigns across categories. All this across only 2 channel brands (National Geographic and Fox Life) and without outsourcing a single creative idea.
The PromaxBDA Awards are regarded as the most prestigious honour for creative and marketing superiority in the media space and recognizes excellence in on–air promotion, branding and advertising. The group’s huge win is a testament to their continued emphasis on quality and its relentless pursuit of creative excellence.
Speaking on the success, Sanjay Ramachandran, Vice President, Creative Services – Fox Networks Group says, “Stoked with this massive haul at such a prestigious event as the PromaxBDA! This is truly a special year for us and the biggest win for FNG in India till date. I would like to appreciate the efforts and passion of our team, that strives for excellence and clutter breaking creative solutions. We believe clarity and simplicity is key in giving our audience what they come for – a great experience. We hope to continue our winning streak next year.”
The 13 awards won by Fox Networks Group include 9 Gold and 4 Silver awards for National Geographic and FOX Life properties. FNG sweeped the Best Original Logo Design category with Dark Hours and The Legend of Jagannath, and the Best Lifestyle Promo category with Kalki’s Great Escape and Bikini Destinations. They also bagged awards for BSF (Best Program Title Sequence), MARS (Best Outdoor), Dark Hours (Best promo not using program footage) and NGC FY17 ‘Belong’ (Best Marketing Video), Nat Geo Gold Opener (Best CG Animation), Sound Trek (Something for nothing), He Named me Malala (Most outstanding marketing initiative), Soundtrek (Best Themed campaign) and Science and tech Idents (Best On Air Idents Design– In-house).