The latest ratings by BARC have further consolidated the Numero Uno position held by the nation’s most trusted news channel for the last 16 years.
The leader in the hindi news genre has broken all records and set a new benchmark in the industry and for its competitors. Aaj Tak market share is 1.5 times of nearest competitor(source: BARC, TG – 15+ NCCS ALL, Market – HSM, Time Band:- 7:00-24:00, Period – Wk 33-34’17, Market Share Calculated based on 10 Hindi news Channels).
Aaj Tak has always been in the forefront when it comes to big breaking news and is far ahead of its competitors. The channel has been No. 1 whether it is news on demonetization, surgical strike, Bangladesh Attack, Uri Attack, Tamil Nadu elections, Paris Attack or Nitish CM oath ceremony. Aaj Tak has also always been ahead of competitors on all big events and stories be it Triple talaq verdict, Baba Ram Rahim Conviction. on Baba Ram Rahim Conviction, (Source:- BARC Mkt:-HSM,Period:-25th Aug, TG:2+, Time:-1400-2400 Hrs, Share% Calculated on 10 channels), Aaj Tak took away 1/4th of the total viewership of the hindi news genre which in itself is extraordinary. The nation has trusted Aaj Tak on every important and big breaking news, they were first to break the Ram Rahim and triple talaq story and impact of the story can be seen in the viewership numbers.
Crowned as the undisputed king of hindi news genre. That is not all, no channel has been able to maintain undisputed lead on all time bands all through the day in HSM Market. Aaj Tak was no. 1 in every hour (source: BARC, TG – 2+ NCCS ALL, Market – HSM, Period – Wk 31-34’17, Time Band:- 7:00-24:00,All Days, Avg Imp’000). The brand has become synonymous to news and has built an enviable equity among the viewers as ‘Sabse bharosemand, Sabse Tez.’
The new shows on Aaj Tak have also opened to a roaring applause – Launch of Krantikari bahut krantikari, a show which gives in depth analysis of latest social issue in the country. Panch ka punch with five female anchors – in depth discussion about story of the day & their point of view about each story has already become no.1 in its first week of launch.
Aaj Tak is No.1 channel in coverage at HSM level across all the genres as well (Ahead Hindi GECs leader Colors & Star Plus, Hindi Movie leaders (Sony Max & Star gold ), Channel has reached around 7.8 Crore individuals on 25th Aug Ram rahim conviction day.(Source:- BARC,Mkt:-HSM,TG:2+,TB:- 0700-2400 Hrs,25th Aug –Friday, Cov’000)
On setting the news benchmark and gaining 50% lead over the nearest competitor Ms. Kalli Purie, Group Editorial Director (Broadcast & New Media), India Today Group said “This leadership of Aaj Tak is a sign of trust that the nation reposed on the brand. The latest ratings are no surprise and they only add credence to the well-known fact that Aaj Tak was number one, is number one and will remain number one”. Adding on this further, Ms. Kalli Purie said, “Our fight is never for being number 1, it’s for by how much margin.
Source – BARC, TG – 15+ NCCS ALL, Market – HSM, Period – Wk 33-34’17, Time Band:- 7:00-24:00, Market Share Calculated based on 10 Hindi news Channels