Discovery Kids, the leading animation channel from Discovery Communications India, announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds.
The Tamil feed has already been introduced starting March 24th while the Telugu language feed will be launched from 1st April.
The launch of these new language feeds will help Discovery Kids in further consolidating its position in the kids genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has created a stir in the kids genre by garnering close to 200% increase in TV ratings, 160% + increment in TSV (time spent per viewer) and more than 30% increase in reach.
The channel will also mark April Fool’s day, 1st April, as the birthday of Bandbudh Aur Budbak. The channel will launch new episodes of Bandhbud Aur Budbak so that kids can have a blast with their favorite characters after the end of examination period.
Announcing the development, Uttam Singh Head – Discovery Kids, Discovery Communications India, said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; We are further intensifying our efforts to reach the top of the kids genre.