To nurture the Culture of Giving amongst Indians as part of its first year celebration.
Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving among the citizens of the nation. Republic is committed to the people of the country and will be championing meaningful causes to drive social change.
This partnership is symbolic of the culture of giving that Republic TV and CAF India want to promote, to encourage everyone to give back to the society. Through this collaboration, both partners want to encourage citizens to step forward, contribute and make an impact in their community, whether it is by giving time, money or knowledge.
Arnab Goswami said, “We don’t just believe in giving back to society. We believe in encouraging people to do the same. Being generous brings out the kindest best in people and makes them more empathic. We want to enable the citizens of our nation to experience the satisfaction and joy associated with
the spirit of giving.”
“As a news brand, we feel strongly that our platform should engage in meaningful conversations that foster positive impact in the society. We want to commemorate our first anniversary towards the cause of a more inclusive India, and we are committed to contributing INR 2 Crore upwards of media assets to promote this initiative. As a news brand we want to leverage our widespread reach to stoke the fire of giving back. As a culture, we have always been a generous society, and we want to highlight that there are many meaningful ways of contributing”, said Vikas Khanchandani, CEO of Republic TV.
Republic TV & CAF India are extremely committed to this project & believe strongly in the Culture of Giving. CAF India, has been working tirelessly to make giving better and more impactful in India for almost closed to two decades. Give4Good an online donation platform powered by CAF India makes it possible for donors to donate from anywhere in a quick, convenient and secure manner. Over the years CAF India has been successfully running numerous giving campaigns and published many reports like ‘World Giving Index’ to encourage the spirit of giving & volunteering.
Meenakshi Batra, CEO CAF India said, “We are very excited about this partnership. India has always had a deep rooted culture of giving. We hope to further nurture this by spreading awareness and encouraging each & every citizen to come forth and become the drivers of strategic giving culture in the country. With Republic TV’s reach and CAF India’s expertise we are sure that the momentum of giving will gain traction amongst people worldwide!”
CAF India & Republic Network are working together to build the India Giving Index which will be based on extensive research across the length & breadth of the country. Republic will use its broadcast and digital platforms, along with partner channels to highlight, promote, and celebrate those who are championing the cause of giving and contributing meaningfully to social causes.
The network invites everyone including individuals, NGO’s and corporates to come together and join this giving movement that aims to transform lives and communities.
