Content Innovation by Zoom Studios for the finale of Season One creates ripples
The Zoom Studios first series, The Reunion on zoOm styled by Myntra has created a record over the course of its one month run. The smash hit finite series has garnered more than 30 million views across platforms, while being greatly adulated by the viewers and Bollywood brigade alike for its fresh approach to storytelling, relatable characters and stylish direction. This simple yet ground-breaking series immediately struck a chord with fans and took over the internet in no time since its launch. The show garnered critical acclaim as well as millions of views for its refreshing content. Reunion is also one of the few series in India to create a first-of-its-kind content innovation, with a special rendition of Arjun Kanungo & Momina Mustehsan’s song ‘Aaya Na Tu’, which received an overwhelming response.
As a strategic approach, The Reunion was purely marketed on content and the storyline, which successfully resulted in an organic success of the show crossing 30 million views, a remarkable milestone for a new series. The finale episode of Reunion was led by a unique innovation, the rendition of ‘Aaya Na Tu’ that captured the chemistry between Dev and Deva, played by Anuj Sachdeva and Shreya Dhanwanthary. The episode trended on twitter along with conversations on other platforms, where the viewers sentiments and reactions were overwhelming. The finale has been the most successful episode, with many viewers confessing that it was the best series that they have watched.
Not just fans, even the Bollywood superstar, Salman Khan, posted on Instagram that he loved the trailer which received more than 2 million views. Katrina Kaif and Ali Abbas Zafar, too, took to social media to congratulate Karishma Kohli, on her directorial debut. Starring some of the most popular faces on television including Sapna Pabbi, Anuj Sachdeva, Veer Rajwant Singh and Shreya Dhanwanthary, the story has set a benchmark in content uniqueness and engaging storytelling.
Speaking on the series success, Nikhil Gandhi, President, Times Network said, “The Reunion, is only the beginning of a spectacular content line-up from the Zoom Studios and we are delighted with the overwhelming response from our viewers. Zoom’s refreshed brand identity reflects real, conversational and multi-lingual entertainment that viewers in India are looking for. Our attempt is to continue to drive conversations that reflect the changing consumption patterns of the youth. We are happy that the new Zoom brings the ‘wow’ factor that engages viewers across platforms”.
