Doubles up its entertainment line-up with Fiction and Non-Fiction shows
Moving beyond conventional storytelling and show formats, Sony SAB has announced the launch of its stellar Weekend Programming starting 21 July 2018 with two brand new shows. ‘India Ke Mast Kalandar’, an inspiring non-fiction show will showcase ‘Atrangi’ performers from across India and ‘Namune’, a heart-warming fiction show will not only bring a smile on viewers’ faces but will also help them relive memories of the iconic writer P. L. Deshpande (Pu.La), along with his much loved characters.
In line with Sony SAB’s brand philosophy of ‘Haste Raho India’, the channel is extending its original programming line-up with exciting weekend properties. Promising to leave no stone unturned in entertaining its viewers, the weekend programmes will raise the happiness quotient of the channel.
‘India Ke Mast Kalandar’, judged by the graceful Geeta Kapur, along with the entertainment icon, Mika Singh will have contestants from the length and breadth of the country coming together on a common platform not only to reveal their unique talents but to also showcase stories of hardships faced by them and the strength to stand against all odds, unperturbed. This weekend show will be hosted by the talented duo, Sumeet Raghavan and Rajiv Thakur.
Produced by Nitin Vaidya of Dashami Creations and helmed by creative producers, Swapna Waghmare Joshi and Manish Raisinghani, ‘Namune’ is all about rousing viewers to find happiness in little things around them. P L Deshpande is a revered humorist and recognized as ‘Maharashtra’s beloved person’. People relate to ‘Pu La’ and his characters, owing to the uniqueness of his humor inspired from day to day lives. With ‘Namune’, Sony SAB will bring alive that unique humor every Saturday and Sunday at 9pm from 21 July 2018.
Neeraj Vyas: Business Head – SAB, PAL, Hindi Movies and Music-
“We began 2018 with a vision of creating entertaining shows, making India happy. With Namune and India Ke Mast Kalandar, we are not just launching our weekend programming in a big way, but keeping our promise of offering shows, across formats, that are all about increasing the happiness quotient of the viewers. These shows are sure to be strong contenders among weekend shows in their respective genres. Our partner producers Vipul D. Shah and Nitin Vaidya have a stellar vision for these shows and we can’t wait to excite the viewers.”
Catch India Ke Mast Kalandar at 8PM and Namune at 9PM, every Saturday and Sunday only on Sony SAB, starting 21st July