· Premiere of Fukrey Boyzzz helps in taking up the afternoon slot average by 60%; evening slot gains 84%**
· Discovery Kids channel gained 24% in week 42’2019*
Discovery Kids’ latest salvo Fukrey Boyzzz, made in collaboration with Excel Entertainment, garnered huge traction from kids across the country and helped the channel leap forth to number 3 in the genre. Discovery Kids gained 24% to garner 80 Million Impressions, up from an average of 64 Million Impressions in the previous 4 weeks. * The premiere of Fukrey Boyzzz on October 12 led to a huge upsurge in viewership of 60% in the afternoon slot and 84% in the evening slot. ** The overall channel TSV during the week too galloped 19% from 82 minutes to 98 minutes. *
“Fukrey Boyzzz is a bold attempt to expand the viewership base of Discovery Kids. It is heartening to see that iconic and eclectic characters – Choocha, Hunny, Lalli and Bholi, their bond of friendship, masti and adventures in school have garnered such positive traction from kids across the country in the first week itself. This is a strong vindication of our content strategy,” said, Uttam Pal Singh, Head – Discovery Kids. “The introduction of Fukrey Boyzzz makes Discovery Kids’ package wholesome for our audiences. The festive season has begun wonderfully for us; the kids have lots to look forward to with a line-up of fresh new content every week for both Fukrey Boyzzz and Little Singham.”
Discovery Kids revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’, and now has taken the ante further with the launch of ‘Fukrey Boyzzz’ based on super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’.
Discovery Kids is currently available in six languages including Hindi, Tamil, Telugu, Malayalam, Kannada and English.
*Source: BARC, India (Urban + Rural), 2-14 Wk 42 ’19 Vs Avg. Wk 38-41’19
**Source: BARC, India (Urban + Rural), 2-14 , Wk 42 Sat – (Aft. 1:30 PM – 03:12 PM , Eve. 7:30 PM – 09:40 PM ) Vs Avg. Sat Wk 39 – 41’19