ZEE Media, a pioneer in the broadcasting industry had the vision to change the way news is consumed in India with the ZEE Hindustan channel re-launch and its one-of-a-kind content format- ‘Anchorless News Channel’.
At the heart of this campaign was the determination to break the barrier of biasness and an ability to innovate with an unusual, yet useful idea.
With a disruptive idea and championing the success of channel’s re-launch, ZEE Hindustan takes another big step by making itself a National News Channel also available in Tamil & Telugu. The main message of this provocative campaign ‘Ab Anchor Nahi, Khabrein Khud Bolengi, Kyun Ki Aap Samajhdaar Hai – ZEE Hindustan now available in Tamil & Telugu’ was followed with the message like – “since the news is speaking for itself what would the leading anchors of South Indian news channel do?” Even when it comes to news channels, we are biased with our favourite anchors. They colour our opinion, most of the stories come through the lens of star anchors that appear on news channels, and their fan base is humongous. Therefore, helping consumers understand the essence of the national news in the language they would relate to, ZEE Hindustan now moves towards the most news consumable market covering three major states of India- Tamil Nadu, Telangana & Andhra Pradesh.
Reverberating with analytical content and eminent journalists on its roster spread across India, the channel takes pride in its detailed research aided by the latest technology and the widespread network.
Any news in one’s regional language makes more impact and helps them relate to the deepest of emotions. Analysing that thought, ZEE Hindustan now becomes the voice of the southern market for the channel is available in both Tamil and Telugu.
“Being in Tamil & Telugu, it will help a consumer to understand the very essence of any national news”, said Mr. Purushottam Vaishnava, Editor-in-Chief & CEO, ZEE Media. ZEE Hindustan is a national news channel which aims to disrupt the thinking behind news. It is bringing in a change to the way news has been historically presented, laced with opinion of the anchors. No change can be brought in without addressing audiences from every corner of the country. Therefore, we have launched the channel in Tamil and Telugu for very important communities of the country.