CNBC Awaaz, India’s leading Hindi business news channel, recently completed 15 years of operation in India.
To mark the anniversary, the brand launched a creative campaign called ‘Life Banaye Superhit’ reiterating its commitment to the investor community.
Speaking about the campaign, Basant Dhawan – CEO, English and Business News Cluster, Network18 said, “Over the last 15 years, CNBC Awaaz has been instrumental in enhancing lives of investors across every aspect of life –from managing and growing their wealth to making smart life- decisions and a lot more. As a driver of knowledge and positive change, the brand has always aimed to ‘make life better’. And from this, stems the core thought of our campaign – ‘Life Banaye Superhit’.”
The campaign, designed in-house, had creatives inspired by posters of Bollywood’s superhit movies. It was amplified through a brand film and trade communication.
CNBC Awaaz is the country’s first and leading Hindi Business News Channel launched by Network18 in 2005. Over the years, the channel has transformed lives of investors by acting as a catalyst for rightful decisions, be it stock market related, personal finance decisions or tax planning. “We believe, the brand has made our viewers’ lives ‘superhit’ by equipping them with knowledge and guidance from the most trusted voices in the country. From encouraging wealth creation & entrepreneurship to spreading awareness about the markets, the channel has played a multi-faceted role in the rise of Indian business and enterprise”, added Basant.
CNBC Awaaz celebrates its 15th anniversary this month. For the last 15 years, CNBC Awaaz has been offering viewers the news that impacts their lives the most. The channel, through its most trusted anchors and experts, offers a wide range of news covering politics, economy, sports, entertainment and much more in the language of their choice.