The latest study released by Ipsos has revealed that BBC News is the number one online news brand accessed daily in India and also the fastest growing online news brand .
The research indicated:
• On mobile, BBC News is the number one international online news brand consumed in India .
• On television, BBC World News is one of the leading TV news channels and continues to be the number one international news channel in India .
The research showed outstanding performance for BBC News among business opinion leaders , top management , and C-suite executives in India .
BBC News is the number one online news brand reaching audiences from affluent only audience and tech influencers in India . Also, BBC News is the number one online news brand in India among prospective car buyers , IT purchase influencers and telecom purchase influencers .
Rahul Sood, Managing Director of BBC Global News, India says: “These exemplary results reflect on the ever growing need for unbiased and factual journalism that decision makers in India are turning to the BBC for. Our editorial teams continue to stay committed to informing and educating the audiences, helping them analyse and understand their world in a much more informed way.”
The survey further confirmed that BBC News is also the number one international online news brand in APAC and BBC World News is the number one international news channel in Hong Kong , Malaysia and Australia.
Source-
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India (2801620/2238), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC, H2 2021 vs. H2 2020, India (2801620/2238), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India (2801620/2238), news brands accessed via mobile daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India (2801620/2238), news channels watched in the PAST 30 DAYS
Source (Audience/Sample): Ipsos Affluent Survey APAC, H1 2021, India(2801604/2507), news channels watched in the PAST 30 DAYS
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Business opinion leaders (439176/428), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Top Management (169583/465), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, C-suites (65394/137), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Affluent only(1961612/1391), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Tech Influencers (1926172/1678), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Prospect car buyers (1499338/1216), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, IT purchase influencers (710268/692), news brands accessed via online daily
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2021, India, Telecom purchase influencers (477718/475), news brands accessed via online daily
SOURCE: Ipsos Affluent Survey APAC H2 2021, APAC (33618972/18597), news brands accessed via online weekly
Source: Ipsos Affluent Survey APAC H2 2021, Hong Kong(1449920/1607), international news channels watched in the PAST 30 DAYS
Source: Ipsos Affluent Survey APAC H2 2021, Malaysia (3427313/1598), international news channels watched in the PAST 30 DAYS
Source: Ipsos Affluent Survey APAC H2 2021, Australia (4718525/1957), international news channels watched in the PAST 30 DAYS