In a new partnership with Hyderabad Media House, BBC News’ Telugu news programme ‘BBC Prapancham’ will telecast daily from Monday to Friday at 10pm IST on HMTV.
BBC Prapancham delivers impartial and factual journalism with in-depth analysis of news and current affairs, including business, art, culture and trending topics from India and globally.
Indu Shekhar Sinha, Head of Business Development, Asia-Pacific, BBC News says: “We are happy to announce our association with HMTV by virtue of which the Telugu speaking audience in India and around the world will benefit. BBC Prapancham will provide a local perspective to major global and national events with an aim to inform, educate and connect audiences, keeping the values of fairness and impartiality at its core.”
K Hanumanta Rao, Managing Director, Hyderabad Media House says: “We are excited to announce this partnership with the synonym of news – BBC. Initially the partnership is with our broadcast media ‘HMTV’, going forward we will look into more fruitful partnerships in digital too. We expect our viewers will get empowered by ‘BBC Prapancham’, and are looking forward to bringing every international event which might influence the lives of Telugu people to their drawing room irrespective of their location.”