Empowering Women: Lyra Captures Election Season Surge in Female Viewership
Lyra, the renowned women’s wear brand under Lux Industries, proudly announces its strategic collaboration with R Bharat, India’s leading news channel, to engage with a wider audience during the upcoming election season. Known for its comfortable yet stylish bottom wear, including leggings, palazzos, lingerie, sleepwear, t-shirts, and winter wear, Lyra aims to resonate with modern women. With a significant rise in female news consumers during the 2019 elections (39 crore), and the anticipated surge during the General Election 2024, Lyra aligns itself strategically with R Bharat to tap into this growing demographic.
Commenting on the collaboration, Udit Todi, Executive Director of Lux Industries, states, “We’re excited to partner with R Bharat during this election season. Integrating with their coverage allows us to reach a broader audience and communicate our brand values effectively, while also amplifying the voice of modern women in shaping our nation’s discourse.”
“We are happy to bring our client Lyra on board with Republic,” says Rakshit Jain, Director of Prachar. “Republic has always delivered for our clients, and with the general elections this year, we are very confident that our campaign will reach the right audience and help the brand scale to new heights.”
The partnership symbolizes a synergy between fashion and news media, demonstrating a keen understanding of consumer behaviour. Lyra aims not only to enhance its brand presence but also to contribute to conversations surrounding women’s empowerment and societal progress.
About Lyra: Lyra, owned by Lux Industries, specializes in comfortable yet stylish women’s wear. With a commitment to empowering women, Lyra offers fashion-forward apparel that caters to modern needs.
About Lux Industries: Lux Industries Limited is a leading manufacturer of socks, intimate wear, and textiles in India, synonymous with quality and innovation. Through brands like Lyra, Lux Industries continues to redefine fashion and comfort globally.
This collaboration marks yet another strategic and well-thought-out partnership by Republic Media.