In a noteworthy step towards gauging the sentiments of Kerala voters, Manorama News initiated an innovative collaboration with Voter’s Mood Research for an expansive pre-election survey preceding the 2024 Lok Sabha Elections.
This survey, titled ’20th il Aaru?’, stands as the most extensive of its kind in Kerala, involving a massive sample size of 28,000 voters who each participated in thorough face-to-face interviews. The endeavour aims to comprehensively capture the intricate nuances of the prevailing political landscape.
These survey results offer invaluable insights into the prevailing political sentiments and preferences among Kerala voters, setting the stage for an intriguing electoral showdown in the upcoming Lok Sabha Elections.
The survey predicts victories for the United Democratic Front (UDF) in the Wayanad, Thrissur, and Thiruvananthapuram constituencies, underscoring the party’s strength in these regions.
In Attingal, Kannur, and Vadakara constituencies, the survey foresees tightly contested battles, highlighting the competitive nature of the electoral landscape.
Respondents identified the Citizenship Amendment Act as the Central Government’s most significant achievement, while expressing major concerns over issues such as the Manipur dispute.
An overwhelming majority (66%) of respondents indicated that their voting decisions would be influenced by the performance of the state government, indicating a focus on local governance matters.
Perceptions of the central government were varied, with 34% describing the Modi Government’s performance as average. Interestingly, a significant majority (50%) expressed admiration for the performance of the opposition party.
The survey was broadcast on television from April 10 to April 12, providing an engaging and informative spectacle for viewers. The panel was led by the prime anchors of Manorama News, including Johny Lukose, Shibu Joseph, Shani Prabhakaran, and Muhammed Rashid. The three day event was shot and presented in Manorama News’ exclusive Virtual Infinity Set which is the of the first of kind news channel in India with a multi tracking camera system.
Manorama News has established a reputation for delivering precise outcomes, evident in its close correlation with the final results of both the 2019 Lok Sabha elections and the 2021 Kerala State Assembly elections. In preparation for the Lok Sabha elections in 2023, Manorama News conducted an opinion poll in collaboration with VMR titled ‘Navakerala Manasu’. This poll assessed various factors including the performance of both state and central governments, potential election influencers, and the effectiveness of Members of Parliament (MPs). The channel’s unwavering dedication to accuracy and dependability positions these opinion polls as a standard for comprehending public sentiment, thereby facilitating informed decision-making among voters.
To read the full findings of the pre-poll survey, please find the link below: