According to the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued to dominate the Lok Sabha Elections coverage with leadership during the second phase of polling that took place on 26th April.
With a remarkable 72% lead over Times Now, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8% market share, maintaining a significant lead over Republic TV, which captured 24.7% market share. Times Now and India Today TV followed with 22.6% and 8.2% market share, respectively. (Source: BARC India | TG: 2+ | Mkt: India | Period: 26th Apr 2024 | Market Share%, 7 channels considered)
The power-packed performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel’s extensive network of reporters across the states going for polls ensured comprehensive coverage from all over the country. CNN-News18’s presentation with engaging graphics and insightful explainers simplified complex trends and data, making it easily palatable for the audience.
Speaking on the channel’s performance, Zakka Jacob, Managing Editor, CNN-News18 said, “CNN-News18’s leadership in the second phase of elections is an affirmation from our viewers about our brand of nuance over noise journalism. At a time when audiences demanded the fastest and most comprehensive polling day coverage, they turned to CNN-News18 as their trusted source of information. We expect to see more viewers tuning in as the election fervour peaks in the coming weeks.”
Smriti Mehra, CEO – English News, Network18 added, “We’re delighted by the channel’s exceptional performance on the polling day, securing a strong lead over competition. This success not only underscores our commitment to delivering outstanding news coverage but also boosts advertiser interest, highlighting the impactful journalism and broad audience appeal that define our platform.”