The channel dominated the English News category on the Budget Day with 12,48,000 reach
Reaffirming its supremacy in the English News channel category, Times Now dominated the Budget week with a commanding 34.3% viewership share (Source: BARC| 10L+| NCCS AB 22+| Wk.30 2024) and an impressive 12,48,000 reach (Source: BARC| 10L+| NCCS AB 22+| Wk.30 2024). Times Now’s budget coverage stood out for its extensive and comprehensive programming, featuring detailed infographics highlighting key economic indicators, sector-wise expectations, and significant announcements.
Times Now’s winning trend continued as it emerged as No. 1 on Budget Day, dominating the genre with 33.7% viewership share (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024). Spearheaded by seasoned journalists and strategic content, the channel became the preferred choice among viewers for budget-related news. During Finance Minister Nirmala Sitharaman’s speech, Times Now registered a 34% viewership share, the highest in the genre (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon). Real-time graphical analysis of the speech kept viewers informed on the budget’s implications, making this the most crucial hour of the day with an impressive 44,000 reach (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon).
Times Now’s extensive and curated Union Budget programming featured in-depth examinations of the Indian economy and its challenges during pre-budget discussions. Key panel discussions offered crucial insights into the budget, with tax experts Rohinton Sidhwa and Saloni Roy decoding its significance for various sectors, industry, and the middle class. Former Chief Economic Advisor KV Subramanian provided perspectives on expected reforms, while representatives from industry bodies like CII outlined their demands from the government. Prominent government personalities, including Piyush Goyal, Union Minister of Commerce and Industry; Hardeep Singh Puri, Minister of Petroleum and Natural Gas; and Ashwini Vaishnaw, Minister of Railways & Information and Broadcasting, along with top departmental secretaries and opposition voices, shared exclusive insights on the Budget.