Highest-Ever Opening and Unprecedented Viewer Engagement
Debuts at 2.4 TVR and Peaks in Week 2 with 3.2 TVR average weekend rating
Sponsors Make a Beeline to Partner with the Hottest Property on Marathi Television
The new season of Bigg Boss Marathi has made a spectacular beginning, setting new records with the highest opening in the show’s history. With an impressive 2.4 TVR on its Grand Premiere, the excitement has only escalated as ratings peaked at 3.2 TVR in the second week for the weekend special ‘Bhaucha Dhakka’. Setting one record after another, the weekend special of Bigg Boss Marathi, ‘Bhaucha Dhakka’ has beaten competition non-fiction shows (Me Honaar Superstar – Chhote Ustaad on Star Pravah rating 3TVR and Drama Juniors on Zee Marathi 1.7TVR) with its smashing rating of 3.2TVR. This achievement marks the biggest-ever opening for the series, reaffirming its status as a dominant force in Marathi television.
This season introduces a brand-new host, Riteish Deshmukh, “The success of Bigg Boss Marathi is a testimonial to the love and passion of our audience for this show. Seeing the positive ratings and the upward graph week on week is incredibly motivating. The vibe at Bhaucha Dhakka, the weekend special episodes, reflects the spirit of Maharashtra; and the way audience is reciprocating this energy is truly heartening. I am extremely thrilled with this association and the promising results we’re witnessing.”
Alok Jain, President – General Entertainment, Viacom18, commented, “Our strategic approach this season, coupled with the careful selection of a new host and innovative themes, has been instrumental in achieving this record-breaking success. We are thrilled with the audience’s response and remain committed to pushing the boundaries of entertainment.”
Sushma Rajesh, Cluster Head – Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, added, “The impact of this season has been phenomenal so far and it’s only going to get bigger and better, that is our aim. Our creative strategies and unique content have significantly boosted our brand buzz, further solidifying Bigg Boss Marathi as a powerhouse in regional television.”
Mahesh Shetty, Head – Network Sales, Viacom18, remarked, “The overwhelming confidence shown by our sponsors, reflected in their numbers and the diversity of categories, is a testament to the show’s unparalleled success. The innovative integrations we’ve got in store this season are a new standard for brand partnerships in reality TV.”
This season of Bigg Boss Marathi is setting a new benchmark in reality television with its unique and engaging content. The combination of compelling talent and creatively designed tasks has captivated viewers, ensuring sustained interest and excitement throughout the season. Additionally, the show’s digital and social media platforms have witnessed unprecedented engagement, turning Bigg Boss Marathi into a viral sensation. Content from the show is being organically picked up by digital creators across platforms like YouTube, Meta, and Instagram, leading to unparalleled buzz across media.
The overwhelming success of this season reaffirms the channel’s commitment to delivering top-quality entertainment and leading the regional television space. The show continues to push the boundaries of entertainment, setting new milestones in the industry.