A new chapter begins in a story that has transformed millions of lives. Dettol and NDTV announce the launch of the 11th season of their flagship campaign, Banega Swasth India, on 2 October, 2024. Banega Swasth India started as a spark 10 years ago and has now grown into a movement that reaches every corner of India.
The launch event is not just a celebration. It is a reaffirmation of the mission that has united policymakers, celebrities, grassroots leaders, and everyday heroes in one common cause: building a healthier, swachh, and swasth India. As the campaign enters a new decade, the theme of One World Hygiene takes center stage, reminding us that the solutions to global hygiene challenges lie in local hands.
A Journey of Change
It was 2014 when Dettol and NDTV first planted the seeds of Banega Swasth India, believing that small actions could lead to massive change. Back then, the goal seemed ambitious: to make hygiene and health a priority for every Indian household. Today, that dream has not only been realized but has flourished into one of the longest-running health campaigns in the country.
Through the years, the campaign has touched over 24 million children, transformed the way communities think about hygiene, and earned the support of Prime Ministers, Presidents, Vice Presidents, Chief Ministers, Oscar winners, and Nobel laureates. And this October, the journey continues with a renewed focus on local solutions to tackle the global issue of hygiene.
The Launch Event: A Moment of Reflection and Ambition
The event on October 2 not only looks back at what has been achieved but also sets the stage for what comes next. This year’s theme, One World Hygiene, is a call to action, encouraging every individual to take ownership of their community’s health and hygiene. The launch brings together thought leaders, health advocates, and changemakers who have stood by the cause, sharing stories of how local actions have created change that extends far beyond India’s borders.
Reflecting on this incredible journey, Gaurav Jain, Executive Vice President, Reckitt South Asia, said: “At Reckitt, we are immensely proud of Dettol Banega Swasth India. For more than a decade, this campaign has sparked real change, and as we step into the 11th year, our mission is to expand that impact globally. With a renewed focus on ‘One World Hygiene,’ we aim to ensure that no one is left behind in our pursuit of a healthier future for all.”
Sanjay Pugalia, Editor-in-Chief, NDTV Network, said: “Our long-standing association with Dettol and Reckitt has been instrumental in making Banega Swasth India one of the most impactful campaigns for health and hygiene in the country. Together, we have not only raised awareness but have driven real behavioral change across communities, touching millions of lives. As we step into the 11th season, we look forward to continuing this incredible journey and addressing new challenges with the same dedication, innovation, and passion that have defined the campaign from the beginning.”
The Milestones That Led Here
Over the last decade, Banega Swasth India has set a course with a clear vision. Beginning with a Banega Swasth India bus to personalized movements like Mere Dus Guz, each season has seen a disruptive step forward. The latest two seasons:
Year 9: The campaign took on Lakshya Sampoorn Swasthya Ka (Health for All), focusing on reaching marginalized and tribal communities in India’s most remote areas, proving that health is a right for everyone, no matter where they live.
Year 10: With the theme Dus Ka Dum, Banega Swasth India celebrated its 10-year journey, looking at the power of collective action and launching Dus Kadam to address the challenges that still remain.
A New Chapter Begins
As we step into the 11th season, the focus is on local engagement, because we know that the world’s biggest problems can often be solved by the smallest actions—those taken by communities on the ground. Banega Swasth India is a story that each of us can help write, and this year’s campaign invites every Indian to be part of the solution.
Together, we can continue to build a swachh and swasth world, one community at a time.