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22 Mar 2025 12:01

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Aaj Tak Reigns Supreme: No.1 across TV & Digital during India’s Biggest News Cycle

Aaj Tak has reclaimed its position as India’s No.1 Hindi news channel, leading across TV+OOH, and digital platforms during one of the most intense news cycles of the year. With comprehensive, real-time coverage of major national events—including Republic Day, Union Budget 2025, the Mahakumbh stampede, Saif Ali Khan Stabbing, and Delhi Polling Day—Aaj Tak emerged as the most-watched news source across multiple platforms.

Aaj Tak: The #1 Hindi News Channel on TV (BARC Rolled Average TV+OOH of 4 weeks ending Week 5, 2025,15+ HSM)

In Week 5 of 2025, Aaj Tak ranked #1 among Hindi news channels, with, 84,415 Gross AMA’000 (TV + OOH), which is higher viewership than channels that engage landing channels

Digital Dominance: Aaj Tak Leads YouTube Live Viewership

Besides TV, Aaj Tak maintained its leadership as the most-watched Hindi news channel on YouTube Live, outperforming competitors during all key national events:

• Republic Day 2025 – 167,142 avg. concurrent users (2.3x more than News18 India)
Mahakumbh Stampede Coverage – 110,796 avg. concurrent users (3x more than the second news channel, IndiaTV)
• Union Budget 2025 (11:00-12:15 Hrs) – 172,760 avg. concurrent users (3.4x more than IndiaTV)
• Delhi elections 2025 – polling day + poll of polls (exit polls) – 81,717 avg. concurrent users (2x more than IndiaTV)
• Delhi Elections 2025 – Key Counting Hours (08:00-12:15 Hrs) – 759,766 avg. concurrent users (1.4x more than IndiaTV)

Source: YouTube LIVE | Hindi News Channels | All Feeds

Adding the mWeb and App concurrency, Aaj Tak brand crossed the peak concurrency of 1 Million users during counting hours comfortably.

Aaj Tak has also achieved the milestone of 70 Mn subscribers on YouTube, maintaining its position as the most-followed news channel on the platform globally.

Most-Visited News Platform: Setting the Benchmark in Digital Traffic

Aajtak.in was the most-visited Hindi news website, during these key national events:

• 26th Jan, Republic Day: 2.48 Mn unique visitors (followed by livehindustan.com at 2.38 Mn)
• 1st Feb, Union Budget Day: 4.90 Mn unique visitors (followed by abplive.com at 2.43 Mn)
• 8th Feb, Delhi Election Counting Day: 7.03 Mn unique visitors (followed by abplive.com at 3.26 Mn)

Source: Similarweb | India | Unique visitor | Top Hindi News Sites

Aaj Tak trended on Google Trends during Delhi Election Counting Day (8th Feb 2025) only second to ‘election commission of India’, emerging as the most-searched news source during the critical coverage window. Source: Google Trends | India | Trending Now Report

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