Times Now dominates 27% market share during counting week, setting the benchmark in unparalleled election coverage
As the battle for 2025 Delhi Assembly Elections unfolded, Times Now, India’s leading English news channel, emerged as the undisputed leader. During Counting Week, the channel led with a 27% market share (Source: BARC| Megacities| NCCS A 22+ Males| Wk.6 2024), reaffirming its stature as the Election News Headquarters.
The channel’s comprehensive coverage with exclusive programming line-up kept viewers engaged, ensuring Times Now was a genre leader during Counting Week Prime Time, with an impressive 28% viewership share (Source: BARC| Megacities| NCCS A 22+ Males| Wk.6 2025, WD 2000-2300hrs). With flagship shows India Upfront and The Newshour delivering real-time insights and incisive discussions, Times Now outshone competitors, setting the news agenda with unmatched credibility and depth.
On Voting Day, Times Now secured a commanding 31% market share (Source: BARC| Megacities| NCCS A 22+ Males | February 5, 2025). With live ground reports, expert analysis, and exclusive interviews, the channel brought viewers closer to the action, delivering unmatched election coverage that resonated across audiences.
During Exit Polls (February 5,2025), Times Now maintained its supremacy, with a 32% market share (Source: BARC| Megacities| NCCS A 22+ Males | February 5, 2025, 1700-2300 hrs). Offering credible political insights, the channel once again cemented its position as the most reliable source for election news.
Times Now’s commanding performance was backed by a dynamic programming, including Delhi Dangal: Ground Zero Survey, Public Manch, National Debate, that redefined election coverage. Helmed by seasoned journalists and supported by a meticulously curated election lineup, Times Now kept viewers engaged and informed at every stage of the electoral battle. With its unwavering commitment to insightful, engaging, and authoritative journalism, Times Now remained the nation’s first choice for election coverage.