Since its inception, Zee Telugu has always been at the forefront of innovation and entertainment. In the ever-evolving entertainment landscape Zee Telugu has consistently raised the bar by setting new standards in presenting relatable content, audience engagement, and groundbreaking formats. The burgeoning South Indian entertainment market and evolving content consumption habits suggest a resurgence in television’s importance as a key medium for reaching mass audiences in the region. To take the television viewing experience to the next level, Zee Telugu will be premiering the superhit movie, Sankranthiki Vastunnam, on 1st March at 6PM. The world television premiere is taking place soon after its theatrical release on January 14.
The promise of a massive television audience, combined with their trust in the network’s innovative strategies, is poised to disrupt the industry’s established norms. Zee Telugu, a pioneer in producing creative shows, is now gearing up to premiere Sankranthiki Vastunnam, starring Victory Venkatesh, Meenakshi Chowdary, and Aishwarya Rajesh.
The movie enjoyed a phenomenal theatrical release and now viewers can watch the movie from the comfort of their homes. Produced by Dil Raju’s Sri Venkateshwara Creations, the film’s compelling storyline made this Anil Ravipudi-directorial a box office hit and one of 2025’s most successful releases.
Dil Raju, Producer of Sankranthiki Vastunnam, said, “The success of Sankranthiki Vastunnam in theaters has been truly heartwarming, and after receiving such tremendous love from audiences, I am thrilled that the movie will have its Television premiere on Zee Telugu. This special showcase reflects our commitment to bringing quality entertainment directly to family audiences in their homes. We have complete confidence in Zee Telugu’s extensive reach and their ability to create a memorable viewing experience for everyone. I believe this World Television premiere will allow our film to reach viewers across all demographics and regions, making our story accessible to the widest possible audience. We are excited to share this special moment with Zee Telugu’s viewers.”
Siju Prabhakaran, Chief Cluster Officer – Zee South, also revealed, “Over the years, content consumption across different mediums has evolved at a rapid and unpredictable pace. However, we at Zee, have always stayed ahead of the curve, innovating and growing at a steady pace. We have ensured that we present the best movies to our audiences from time-to-time. In fact, we don’t just premiere movies, we create television events that bring families together. And in a first in recent times, Victory Venkatesh’s Sankranthiki Vastunnam is all set to air on Zee Telugu on 1st March, soon after its big screen release. The film has been theatrical successes and taking the streak forward, we are taking a disruptive approach that not only reinforces our channels’ strength and commitment to family viewing experiences but also establishes TV as the ultimate destination for family entertainment.”
Ashish Sehgal, Chief Growth Officer – Ad Sales, Zee Entertainment also mentioned, “The World Television Premiere of Sankranthiki Vastunnam on Zee Telugu solidifies our commitment to pioneering clutter-breaking content strategies in South India. This unique approach not only amplifies the excitement among viewers but also presents advertisers with unmatched opportunities to engage with a highly receptive and loyal audience. Such initiatives also help ZEE strengthen its leadership position and offer advertisers a platform to connect with audiences on a regular basis, driving visibility for a diverse set of brands.”
This bold initiative positions Zee Telugu as a true leader in the evolving entertainment landscape, demonstrating its ability to blend innovative ideas with a deep understanding of regional audience preferences. Zee Telugu is clearly setting trends. This approach is poised to redefine television entertainment standards for years to come.
Get ready to experience a roller-coaster ride of fun and emotions along with some family drama, as Zee Telugu premieres Sankranthiki Vastunnam on March 1st at 6PM!