In a moment of national significance and regional pride, Kesar TV has been officially rebranded to Zee J&K Ladakh—a bold new identity that reflects the heartbeat of India’s northern frontier and reaffirms Zee Media’s commitment to truth, development, and the spirit of democracy. This transformation marks not just a brand name or logo change, but the dawn of a dedicated platform to amplify the voices, concerns, and aspirations of the people of Jammu, Kashmir, and Ladakh.
The rebranding of Zee J&K Ladakh marks a significant step towards peace, pride, and national integration. Adopting a bold orange and red color palette, the channel symbolizes the sacrifice, resilience, and vitality of the region’s people, reflecting its editorial commitment to stand firm, speak the truth, and serve with integrity. As a trusted platform for hyper-local journalism, Zee J&K Ladakh is dedicated to spotlighting the region’s culture, untold stories, and bridging the gap between people and governance. Committed to truth and unity, the channel ensures that every voice—especially those often overlooked—is heard. News for the people, by the people.
With this evolution, Zee Media reasserts its role as India’s foremost media force, committed to building a united, empowered, and inclusive Bharat. Zee J&K Ladakh symbolises a national movement to honour legacy, spark dialogue, and accelerate progress across Jammu, Kashmir, and Ladakh.
Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), said: “With the strategic rebranding, Zee J&K Ladakh, the channel/ platform aims to be the voice of a region that has long been at the crossroads of history, culture, and geopolitics. In fact, it is a bold step towards redefining how regional stories are told, heard, and understood. We look forward to bringing the stories of Jammu, Kashmir, and Ladakh to the forefront, with integrity, empathy, and a relentless focus on truth.”
Mr. Tarique Faridy, Editor of Salaam TV & Zee J&K Ladakh, added further, “Zee J&K Ladakh is committed to shedding light on the issues that matter most to the people of Jammu, Kashmir, and Ladakh. We are focused on providing the region with a platform for authentic storytelling, tackling everything from local politics to the aspirations of its youth. Through this, we aim to foster understanding, cultivate hope, and inspire change within and beyond the region.”
As a 24/7 news platform, Zee J&K Ladakh will be a powerful and responsible source of journalism, offering authentic, in-depth, and fact-based coverage across a wide range of topics, including politics, technology, sustainability, entrepreneurship, civic issues, and culture. From the majestic, snow-covered peaks of Ladakh to the vibrant streets of Srinagar and Jammu, the channel is committed to telling the stories that matter—stories that inform, inspire, and empower.
Embracing a digital-first strategy, Zee J&K Ladakh will extend its reach beyond traditional broadcasting, with an enhanced website and YouTube platform designed to deliver trusted news and insightful public interest content to audiences across borders and generations.