CNBC-TV18 has announced the launch of its newest offering, CNBC-TV18 Prime, a global business news channel created for the global Indian. Designed for CXOs, global decision makers, and business leaders, CNBC-TV18 Prime is set to deliver incisive, data-driven coverage of international developments through an India-first lens.
In an era where global variables increasingly shape domestic business strategies, CNBC-TV18 Prime stands out by offering curated intelligence that connects international shifts to India’s economic narrative. With sharp, forward-looking reportage and analysis, the channel empowers India’s business community with the context and clarity needed to lead confidently in the global markets.
CNBC-TV18 Prime is available on leading DTH Platforms such as Tata Play, Dish TV, and d2h, along with cable networks including DEN, Hathway, GTPL, SITI, ICNCL, Fastway, InCable, TCCL, Kal Cable, Arasu, VK Digital, and KCCL, ensuring wide reach across urban and business hubs in India.
The programming is built around a ‘follow-the-sun’ approach, beginning with coverage of the Asian markets, moving through India and Europe, and concluding the day with the U.S. markets. It aims to deliver round-the-clock coverage, in-depth, data-backed analysis, and expert commentary, ensuring India’s business leaders are always up to date on global market trends. The show ‘The Global Reset’, hosted by Prashant Nair, will air daily at 12.00 PM, offering a deep, analytical look at the structural forces shaping economies and global markets, with a clear view of how these developments impact India. ‘The Global Lens’, hosted by Parikshit Luthra, will air daily at 8:30 PM, covering the most critical stories in foreign affairs, geopolitics, and global developments, decoding how these developments influence India’s political and economic positioning. Adding to the comprehensive lineup, another show offering a deep dive into the pulse of global markets, commodities, and the evolving world of alternative asset classes. With strategic insights and expert analysis, it unpacks the trends shaping the global marketplace.
Speaking on the launch of CNBC-TV18 Prime, Smriti Mehra, CEO of English and Business News, Network18, stated, “With CNBC-TV18 Prime, we are building a platform that reflects the global ambitions of India’s business leaders. As Indian enterprises expand their presence on the world stage, there is a growing demand for intelligent, relevant, and actionable global coverage. CNBC-TV18 Prime goes beyond headlines to decode the implications of global developments for those who lead. We’re committed to delivering nuanced, crisp, and clutter-free segments that highlight India’s growing influence across global trade, technology, and geopolitics. The cutting-edge, seamless experience ensures that viewers can access expanded coverage of world markets anytime, anywhere.”
CNBC-TV18 Prime brings together a blend of trusted Indian anchors and global voices, combining the editorial strength of CNBC-TV18 with a global perspective, in-depth coverage, and a modern digital experience. The channel will also feature exclusive interviews with global business leaders, coverage of key world markets, and detailed segments highlighting India’s influence across sectors.
This launch marks a significant step in CNBC-TV18’s ongoing commitment to evolve with its audience while delivering sharp, relevant, and forward-looking business journalism for the globally minded Indian viewer.