Zee Cinema, the world’s biggest movie theatre for Hindi movies, is all geared up for the World Television Premiere of Shankar’s Magnum Opus ‘I’.
A modern day love story of a man selflessly giving up his own dreams to fulfil those of his soul mate, ‘I’ starring National award winner Vikram and the emerging queen of Bollywood Amy Jackson will air on Saturday, 27 June at 8 PM.
Shot across exquisite locations in China, where no other Indian film has ever been, ‘I’ hosts stunning visual effects handled by Weta Workshop that helmed mega Hollywood movies like Avatar, Lord of the Rings and The Hobbit. With 2 and half years in the making ‘I’ was one of the most challenging films of Vikram’s career. The film exhibits him in four different looks where he had to undergo 3-4 hours of prosthetic make up to sport the look of a hunchback and a beast in the film. Inspired by his real life hero, Arnold Schwarzenegger, Vikram achieved a chiselled physic of a bodybuilder in the film and then went on to lose 30 kgs to portray a lean and fit model who falls head over heels in love with gorgeous model Diya played by Amy Jackson.
The film has broken many records and is the only film in the year to garner 300 Crores at the box office. It was also for the first time that the teaser of any Indian film hit 2 Million views in just 24 hours of its launch.
Mr. Ruchir Tiwari, Deputy Business Head, Zee Hndi Movie Channels, stated, “A masterpiece in the true sense, ‘I’ is the biggest blockbuster of 2015. Encapsulating the romance, mystery and thrill, the film is a complete family entertainer. At Zee Cinema, we stand true to our promise of delivering top notch ‘Movies.Masti.Magic’ experiences and with the World Television Premiere of ‘I’ we are fulfilling that commitment to our audiences.”
‘I’ also marks another successful collaboration of Shankar and musical genius AR Rehman. The film delivers a melodious and scintillating soundtrack completely in relevance to the film’s romantic theme.
Enhance your romantic mood this monsoon with the passionate tale of love and revenge ‘I’ on Saturday, 27 June at 8 PM only on Zee Cinema