Exciting ground promotions and Romedy Trail contest in Mumbai, Delhi and Bangalore to promote the premiere which airs on Sunday, 26 July 2015 at 9 pm
One of the most popular films of 2014, the multi-starrer feel-good comedy-drama Chef, will premiere first time on Indian Television on Sunday, the 26th of July 2015, on Romedy NOW, India’s exclusive destination for love and laughter.
Studded with a glittering star cast including heart-throb Robert Downey Jr., Colombian beauty Sofia Vergara, the dazzling Scarlett Johansson, the multi-talented Jon Favreau, the adorable child actor Emjay Anthony and double-Best Actor Oscar winner Dustin Hoffman, the film is a funny, heart-warming treat for the entire family.
Romedy NOW will roll out a special promotional contest, Romedy Trail, along with film viewing parties, across Mumbai, Delhi and Bangalore.
Chef showcases Favreau as a proficient chef who, after a public altercation with a food critic, quits his job at a restaurant and returns to his hometown Miami to fix up a food truck. He reconnects with his ex-wife and invites their young son to join him in driving the truck back to LA while selling Cubanos in various cities along the way.
The heart-warming film portrays the most delectable recipes with winning performances by its cast. In fact, Jon Favreau was so enthusiastic about the film that he did his own cooking by training with food truck chef Roy Choi. Choi sent Favreau to a week of intensive French culinary schooling, where Favreau sharpened his knife skills and learned how to make sauces.
Chef received extremely positive reviews for its “charming cast and sharp, funny script” and as a “flavourful” and “feel-good comedy” by a prominent films publication. Another recommended it for being “an artful surprise and an exuberant gift” and “deliciously entertaining, comic, touching…”
The India TV Premiere of Chef is presented by pepperfry.com & Gaana.com is the music partner on the property.
This is the second time Jon Favreau, Robert Downey Jr. and Scarlett Johansson have worked together on a project directed by Favreau. Chef blends beautifully with Romedy NOW’s core values of Love, Laugh, Live offering an impeccable balance of a delicious script with the perfect blend of humour and entertainment.
Marketing goes on-ground for Chef:
English films, particularly the kind of handpicked titles Romedy NOW has been bringing its viewers, are growing increasingly popular with audiences, and in a first, with Chef, the channel has changed its approach and taken the marketing of the film on-ground.
Says Anup Vishwanathan, Vice President, Marketing, English Entertainment Cluster – Times Network, “For Chef, which is a great family-fun film set around the love for food, we have created a very special Romedy Trail contest that takes Chef and Romedy NOW’s awareness into iconic food hotspots in three cities. Romedy NOW is promoting the premiere across multiple plaforms to ensure greater amplification.”
The Romedy Trail contest:
To involve and engage English movie-loving audiences to the fullest, Romedy NOW is organizing a multi-city contest, Romedy Trail, across Mumbai, Delhi and Bangalore, where teams consisting of three members each will set off for the most famous and iconic restaurants in their respective cities.
The contest will involve simple, fun and humorous tasks wherein the teams will also relish meals at select restaurants on the Romedy Trail. The first team in each city that hits all the restaurants, samples all the food and completes all the tasks will win the contest.
Participants can choose their own route for the trail. The winners stand a chance to win exciting prizes including a sleek iPad. Join the conversation for the Romedy Trail on Twitter @Romedynow on 18th July & much more coming up on 26th July. Stay hooked.
Chef-viewing parties in association with WOW Tables:
The channel will also be hosting Chef-viewing parties at the contest-hosting restaurants across Mumbai, Delhi and Bangalore where viewers can enjoy a special meal inspired from the movie while watching the film. Follow Romedy NOW on Facebook & Twitter for updates.
Romedy NOW also hosted a contest on Chef’s Week, which witnessed many participants having the time of their lives and enjoying their meals at five-star dinners. All they had to do was replace movie names with gourmet food (for e.g. Sarah Marshmallow). Three winners across Mumbai, Delhi and Bangalore won a meal for two at a 5-star restaurant.
Romedy NOW has also partnered with The Lalit Food truck in Delhi & Bangalore, Eggjactly in Gurgaon & Café coffee day outlets across Mumbai, Delhi & Bangalore for ‘Chef inspired meals’.
Watch this flavourful, feel-good comedy with the entire family on Sunday, 26th July, at 9 pm only on Romedy NOW